Newsletter-Blog Success Formula

Insurance agencies have different needs, ideas, opinions, and budgets, but here’s a simple but effective plan to consider, as well as to use for a reference point to estimate costs:

My fee for ghostwriting a professional blog post is $225. I reduce it in package deals, so if you wanted to publish a blog twice a month and include it in a two-page newsletter once a month, the cost of that newsletter would be $450 (two blogs, also included in the newsletter at $175 each, plus $100 for newsletter typesetting). There would be a one-time fee of $175 for designing the newsletter template.

One the other hand, one-page newsletters printed on both sides have several advantages. They can focus on one or two topics (which makes it easy to demonstrate expertise), they’re a quick read, they can be distributed in multiple ways via a PDF file, and they’re inexpensive.

Using these parameters, you can get a rough idea of the cost of other projects, from monthly four-page newsletters (ink on paper) with weekly blogs, down to monthly one-page newsletters with one blog per issue.

If you have an ambitious marketing strategy and think you could use my help as a writer and editor on a regular basis, we can arrange for a monthly retainer fee for which I would handle your blog, newsletter, and anything else you need—trade journals articles, case histories, white papers, ads, brochures, email text, etc. I would be willing to be help with all of your writing and editing projects for a monthly fee of $1,550.  (Think about it: That’s like hiring a part-timer at $388/wk. with no benefit costs.)

Something else to think about:

“Average marketing will flow from the unconscious decision to be okay with an average agency. Great marketing will flow from the decision to be great. Insanely great marketing will flow from the decision to be insanely great. It’s up to you.” – Michael Jans, Agency Revolution

One last thing:

I can provide editorial help at several levels, but your agency’s degree of participation in the writing process will affect the price and can vary from project to project. We can talk it over and come up with a plan and a price. Contact me at dave@davidreichart.com or 251-285-0123.

P.S.

To read a couple of newsletter articles I wrote when I was an agent, click this link: https://davidreichart.com/insurance

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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All you’ll need to do is give me the subject you want to write about, including any key points I might need to be aware of, and I can write a first draft for your approval. On certain weeks, you might have the time and inclination to knock it out yourself and save a few bucks, but it would probably be a good idea to let me give your blog posts a professional edit.

When all is done, I’ll give you a PDF file that you can print in your office for handouts and/or take to the printer for mailing. With a PDF file, you can also add the newsletter to your website or to send it out as an e-mail attachment.

How much will it cost? (ballpark)

Let’s look first at an all-out campaign. From this, you can get an idea of how variations play out. Please keep in mind I’m also available for one-time projects like blog posts ($225), case histories, journal articles, white papers, etc.

Option 1 — Swing-for-the-fences content marketing plan: I do all the writing and editing, plus layout and typesetting. — $1,375

In this plan, we have four blog posts a month and a four-page newsletter that uses the material from those posts plus 3 to 5 other articles. Your job is to provide most of the ideas, but I can help. A monthly staff meeting to gather ideas and material to send me would be a good idea.

As I mentioned earlier, Google rewards sites that consistently add quality material, but if four blog posts a month seems out of reach, subtract $100 per blog post, so if you want just one blog post a month, subtract $300. I’ll still edit the article. If your employees provide the 3 to 5 other newsletter articles, subtract $50 each.

Option 2 — You provide the stories. I’ll be responsible for editing (grammar, style, consistency) and I’ll put the thing together (layout and typesetting).  All the writing comes from your agency. —$550

Option 3 — A two-page newsletter (one page printed on both sides). Used to deliver information on just one topic (with a few sidelines and related blurbs). This will allow you to stay in touch and, in time, demonstrate your competence, experience and professionalism. — $575 per issue. Includes my help with writing. ($400 without)

Option 4 — A monthly retainer.

If you have aggressive plans and think you could use my help as a writer and editor on a regular basis, we can arrange for a monthly retainer fee for which I would handle your blog, newsletter, and anything else you need—trade journals articles, case histories, white papers, ads, brochures, email text, etc. I would be willing to be help with all of your writing and editing projects for a monthly fee of $1,750.  (Think about it: That’s like hiring a part-timer at $437/wk. with no benefit costs.)

Something else to think about:

“Average marketing will flow from the unconscious decision to be okay with an average agency. Great marketing will flow from the decision to be great. Insanely great marketing will flow from the decision to be insanely great. It’s up to you.” – Michael Jans, Agency Revolution

One last thing:

To read a couple newsletter articles I wrote when I was an agent, click this link: https://davidreichart.com/insurance

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